Online gaming giant Playtech PLC announced the launch of two state-of-the-art live casino studios, one in Michigan and one in New Jersey.
The simultaneous launch of the two Playtech Live Casino facilities has been done in collaboration with newly established partner, Parx Interactive under the “Play Gun Lake” brand in Michigan and longstanding partner bet365 in New Jersey, and after receiving the required regulatory approvals. Both facilities represent the initial launch of Playtech’s entertainment-led Live Casino offering in the U.S. and the next step in Playtech’s strategic expansion in the U.S.
The studio in Southfield, Michigan has been developed to deliver a new standard in Live Casino experience. The initial launch comprises of classic roulette, blackjack and baccarat live dealer tables as well as All Bets Blackjack, which is based on Playtech’s leading scalable variant allowing an unlimited number of players to participate in a game. This initial offering will be followed by further launches including a sport-led environment, a new arcade experience which offers a new way to engage on Live Casino, and the introduction of some of the company’s leading Live Game Shows.
Both the Michigan and the New Jersey studios also feature Quantum Roulette Arcade. A key game in the company’s multiplier roulette portfolio, Quantum Roulette has been tailored for the U.S. market to create a new arcade gaming experience. It is a double-zero auto roulette table with a new 1,000X multiplier, which is the first live multiplier roulette variant to be launched in both states.
“This is a landmark moment for Playtech and our development in the U.S., and it is something we are all very excited about,” said Edo Haitin, CEO of Playtech Live Casino. “We are humbly grateful for the warm welcome and support our teams has received from the Atlantic City and Southfield communities, and we are looking forward to becoming an integral part of these communities and to contribute our part.
“The launch of the two facilities represents our core strategy of bringing our industry-leading studio standards to the U.S. while ensuring that Playtech Live’s most engaging and innovative products and technology are available to new markets and audiences. By partnering with Parx Interactive in Michigan and bet365 in New Jersey, we have been able to enter some of the fastest growing states in the U.S., and Playtech’s vision and drive for growth in these states has been well received by the local communities.”
