Playtech announced it is extending its live game show format to the U.S., and that it will open a new dedicated studio for the product in New Jersey. Meanwhile, the supplier will debut its “Adventures Beyond Wonderland” game show, launched in 2021, in the U.S.
In the live game show, studio dealers dress as characters from the Alice in Wonderland books and present the main game and bonus games, which mix augmented reality with real-time elements, allowing interaction with both the game and hosts.
In an interview with iGaming Business, Playtech Live chief executive Edo Haitin said “Alice” is the first “true” game show experience in the U.S. market.
“Live casino is not just part of the gambling industry, but also part of the entertainment industry,” Haitin said. “It’s here to stay. In the current gaming landscape, players rightfully expect and deserve cutting-edge, experiential content that provides enjoyable moments of entertainment.
“Adventures Beyond Wonderland not only meets but surpasses these expectations, delivering an innovative and captivating experience that lives up to all the excitement surrounding it. We do not expect the pace of this trend to slow down. We believe it will only accelerate, and we look forward to expanding even further across the US and globally.”
