PointsBet, a premier global online gaming operator, announced that it has appointed Nic Sulsky as chief commercial officer for PointsBet Canada, the firm’s new Canadian operation, effective June 8.
The move confirms PointsBet’s intent to launch its products and services in Canada, following passage of sports betting legislation by the Canadian House of Commons. The Canadian Senate is currently considering a bill to legalize single-event sports betting.
A gaming industry veteran and Toronto native, Sulsky’s appointment highlights PointsBet’s commitment to understanding and being a leader in the proposed Canadian market. Sulsky is the former president of Monkey Knife Fight, the third-largest daily fantasy sports operator in the United States. Previously, Sulsky co-founded InGamer, an innovative in-game fantasy platform, which launched in 2010 in partnership with CBC’s Hockey Night in Canada.
The hire marks PointsBet’s first in Canada, and represents the company’s inaugural step toward its strategy of building a Canadian leadership team for the potential Canadian marketplace that understands the unique Canadian sports landscape and Canadian fans.
“I’m thrilled to be joining PointsBet,” said Sulsky. “This is an international company embracing what it means to be Canadian, and its commitment to providing a made-in-Canada platform for Canadian fans was the deciding factor for me in taking on this role. Now that the legalization of single-game sports betting is close to final approval by the federal government, I’m looking forward to launching a truly Canadian platform that will not only provide good jobs in an exciting industry, but also offer Canadian fans an entertaining and engaging experience like no other.”
“PointsBet is excited to welcome Nic to the team, adding strong talent that knows how to build first-class gaming brands while possessing a deep understanding of the Canadian landscape,” said Johnny Aitken, CEO of PointsBet USA. “With legislation now before the Canadian Senate, our hope is that this will be the first of many Canadian hires as we work to ensure our Canadian leadership team both understands and reflects the unique characteristics of the Canadian sports environment and its millions of loyal fans.”
