PointsBet Holdings Ltd. announced last week that Paige Spiranac, an influential digital media personality focusing on golf, has joined the company as its new global lead on-air talent and brand ambassador.
Spiranac has nearly 3 million followers on Instagram and 7 million across all social platforms, more than any golf personality in the world. Her episodic content on YouTube and IGTV provides “new and compelling programming options for fans,” according to PointsBet. Her podcast, “Playing A Round with Paige Renee,” is consistently a top-ranked golf and sports podcast.
“Today is a very exciting day for the company as we welcome Paige, the No. 1 most followed and interacted golf personality on social media, into the PointsBet family,” said Johnny Aitken, US CEO of PointsBet.
“We will look to deeply integrate Paige across our portfolio of brand channels, including linear and digital content, whilst unlocking unique ways to weave PointsBet into her social media universe as she strives to conquer sports betting and introduce it to her audience.”
“This is an exciting new role for me,” Spiranac said. “I believe that sports betting is central to how fans will engage and consume live sports moving forward. I love connecting with my community on social media and I know this is going to be a fun, new way to get my audience more involved with not only golf, but all sports. I truly believe in what we’re building at PointsBet and I’m thrilled to be a part of this team.”
