PointsBet Sportsbook Launches in Michigan

Sat, May 8, 2021

Australian-based sportsbook, PointsBet, has opened up shop offering iGaming options in Michigan. The company expects to enter New Jersey, followed by Pennsylvania and West Virginia.

PointsBet Sportsbook Launches in Michigan

After a successful run of sports betting operations in six states, PointsBet entered its first iGaming market in the U.S. in Michigan on May 4.

The Michigan Gaming Control Board approved PointsBet through a partnership with the Lac Vieux Desert tribe, which the company also uses for its Michigan sportsbook, according to Online Poker Report.

PointsBet expects to offer iGaming in New Jersey soon. Like Michigan, the Australian-based bookie has a sports betting presence in New Jersey through the Meadowlands.

The company plans to be active in 18 states by the end of 2022. Pennsylvania and West Virginia could be tapped for online casinos after New Jersey.

In Michigan, PointsBet has become the 12th operator to provide both an online sportsbook and casino. Online casinos do far better than sports betting in revenue to date in states where both activities are legal.

PointsBet said that within three years, 75 percent of sports wagers in the U.S. will be from in-play wagers compared to 50 percent now, which should drive that end of the market. To help meet that level PointsBet acquired Banach Technology in March.

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