Potawatomi Carter Casino Hotel of Wisconsin, owned and operated by the Forest County Potawatomi Community, has chosen to subscribe to Opticity to enable advanced data analysis and automate marketing for the property. The casino offers slots, table games and bingo, and will utilize Opticity for data integration, dashboards, analytics and player marketing.
“Going with Opticity made sense for us because everything we do is driven by the numbers,” said Darcy Bradley, marketing director for Potawatomi Carter Casino Hotel. “Having that data so accessible allows us to maximize all of the marketing efforts for the facility, which in return is maximizing profits.”
Using Opticity Data Integrator & Transformer, the casino will be able to combine data from its player tracking system, along with data from hotel and other systems, and have it cleaned and summarized for easy analysis. They will also be using Opticity Analysis for ad-hoc analysis and data mining, and Opticity Dashboard, giving each user a drag-and-drop custom dashboard to keep always-updated key performance indicators in plain view.
“We are thrilled that Potawatomi Carter Casino Hotel recognizes the importance of data analysis and marketing automation, and has entrusted Opticity to enable these capabilities,” said Opticity CEO Adam Smithline. “Our company considers it an honor to be part of the success of Native enterprises. We combine a great product with simple, affordable pricing, and world-class training and support, and so far the feedback has been very positive.”
