Pragmatic Play Ltd. has signed a statement deal with 888casino, the leading casino brand owned by Britain’s 888 Holdings PLC, one of the to create a dedicated live blackjack studio for the operator.
The studio will include purpose-built tables and branding, exclusively designed for 888casino. The dedicated studio agreement is the latest in a string of high-profile partnerships by Pragmatic Play in the space, following deals with Mansion’s M88 brand and Kindred’s Unibet.
It marks further expansion in the vertical for Pragmatic Play, which has recently launched its Ruby Studio, designed exclusively for blackjack, joining a portfolio of popular titles such as Sweet Bonanza Candyland, a combination of slots and live dealer products.
“As one of the world’s leading online casino brands, 888casino will be a key strategic partner to Pragmatic Play,” said Yossi Barzely, chief business development officer at Pragmatic Play. “We are delighted to create a dedicated live casino environment tailored to its players. Showcasing our leading blackjack solution, we’re able to deliver incredible gaming experiences while simultaneously highlighting the power of 888casino.”
Talya Benyamini, vice president, B2C casino at 888, said, “Pragmatic Play’s flexible live casino offering will enhance 888casino’s diverse range of existing products to the benefit of our customers. Partnering with third-party providers like this is an important part of our product leadership and content strategy, ensuring that we continue to offer a unique and differentiated experience for 888casino’s fans.”
Pragmatic Play currently produces up to six new slot titles a month, while also delivering live casino and bingo games as part of its multi-product portfolio, available through a single API.
