Pragmatic Play, a leading content provider to the iGaming industry, has further broadened its offering with the launch of a new sportsbook platform.
Powered by a team of industry executives with years of experience at major B2C operators, the managed sportsbook proposition will cover all elements of the process from event creation all the way through to bet settlement. Available through a single API, the customizable, versatile platform offers a comprehensive list of competitions, markets and events, as well as access to exclusive official data from major events such as the EPL, ATP Tour, NBA, NFL and more.
In addition, a templated UI will allow for a modifiable user experience, while the product can be localized to meet the needs of targeted audience through CMS-driven, curated content and a translation service into various languages.
The solution becomes the fifth vertical offered by the supplier, following slots, bingo, live casino and virtual sports.
“The launch of our Sportsbook marks an incredibly proud moment for Pragmatic Play,” said Yossi Barzely, the company’s chief business development officer. “We are not shy of adding new verticals to our offering if we believe we can be a differentiator, and by entering the sports betting space we’re now able to offer a complete one-company solution for operators looking to establish themselves or progress to new heights.”
Gareth Crook, vice president, sportsbook at Pragmatic Play added, “Our team has worked tirelessly over many months to build a product we feel highlights our aim of being the leading content provider within our sector. The addition of our sportsbook product is a further step along in our mission, and we intend on adding a high quality and trustworthy product.
“We have an experienced and market-oriented team driving us forward, and we’ve already had significant interest expressed in our sportsbook from multiple markets. We cannot wait to bring great betting experiences to players around the world.”
