Report Spells out Market Leaders in Mobile Bets

Roundhill Investments issued a report naming the market leaders in mobile sports betting by jurisdiction. In New Jersey, it's FanDuel and PointsBet. In Nevada, it's William Hill, while in Pennsylvania, FanDuel rules the roost. DraftKings leads in Indiana as well as West Virginia. William Hill takes the checkered flag in Iowa.

Report Spells out Market Leaders in Mobile Bets

A report by Roundhill Investments looked at the market leaders in mobile sports betting state by state.

For the kingpin in sports betting, New Jersey, FanDuel and PointsBet share top spot as a result of their partnerships with the Meadowlands Racetrack. Together, they captured 62.5 percent of the market in September. But FanDuel, whose deal goes back farther, takes in the majority of the revenue, according to SportsHandle.

The leader in Nevada, where the mobile online revenue is just 54.9 percent compared to 89 percent in New Jersey is William Hill, with 33 percent, two thirds from mobile wagering. In Pennsylvania, FanDuel tops a market which has 89.5 percent of the handle from mobile bets.

For Indiana, where 83.5 percent of bets come from mobile sources, DraftKings ranks first. Colorado draws 98.4 percent from mobile wagers, and DraftKings and FanDuel have a large percentage of the bets, even though the state does not report by operator.

Until mid-August, BetRivers had a monopoly in Illinois. By then DraftKings and FanDuel joined the parade, but no clear winner at this point it seems.

DraftKings takes honors in West Virginia, where 77 percent of the handle comes from mobile. In Iowa—with a modest 69 percent of its handle from mobile—William Hill leads a crowded field. William Hill has a monopoly in Rhode Island, a state which draws 45 percent of revenues from mobile.

The report cites DraftKings as the winner in Oregon, but… it’s complicated as a result of the lottery involvement and a DraftKings merger with SBTech.

Speaking of lotteries, the Washington, D.C. version runs that show. But a temporary brick-and-mortar sportsbook at Capital One Arena run by William Hill brought in four times as much revenue in September than the online lottery product.