It took 18 months and million, but Resorts Atlantic City officials say their newly renovated casino is about to take off.
“I firmly believe in the successful future of Resorts and Atlantic City, and the only way to continue to grow is to invest,” said Morris Bailey, owner of Resorts Casino Hotel in a press release. “2013 was a pivotal year for us for reinvestment and I am encouraged by the positive widespread reactions to our improvements. The redevelopment of our property combined with our partnership with Mohegan Tribal Gaming Authority has repositioned us to be a highly competitive destination.”
Resorts casino revenue has outpaced industry performance every month since it opened its new Margaritaville complex on Memorial Day 2013, the release said.
In March, the casino reported a 20 percent increase in revenue over March 2013
The casino outlined the changes made during the renovation.
Projects included:
• The all new Jimmy Buffett’s Margaritaville entertainment complex featuring the Margaritaville Restaurant, LandShark Bar & Grill, 5 O’Clock Somewhere Casino Bar, Margaritaville Coffee Shop, two retail shops and new slot and table gaming areas. Margaritaville began construction in October 2012 and opened in May 2013.
• A completely renovated Boardwalk façade created a more inviting entrance.
• Major hotel room renovations including new mattresses, bedding and televisions. Additionally, more than half the rooms in the Ocean Tower were renovated with new bathrooms.
• All new Epic and Paramount players club lounges for Star Card members.
• A new casino floor reconfiguration that included new carpet throughout the entire casino and new games.
• The Quick Bites food court which features five new eateries, including The Original Soupman, Famous Famiglia Pizza, Haagen Dazs, Dunkin Donuts and the soon-to-be opened Ruby’s Diner.
• A newly remodeled Ballroom for events and trade shows, featuring floor to ceiling windows overlooking the Boardwalk and Atlantic Ocean.
• An all net high-limit slot area, Hollywood Hills.
• Wi-Fi and cell phone service has been upgraded throughout the property and all guest rooms.
• Seven new retail shops, including four that are all new to Atlantic City: Margaritaville Retail Shop, LandShark Retail Shop, Bluwire, Jersey Devil Surf Shop, Lick, A Time for Wine and Michael’s Mens Shop compliment Accents, Marshall Rousso and Essentials.
• Major renovations were made to the guest surface parking lots, including enhanced lighting and landscaping to create a more convenient and pleasant experience at Resorts.
• Improvements to our dining and entertainment establishments Capriccio, Breadsticks and Bar One have elevated guest experiences and guest service.
“Going through a major renovation project like we did over the past 18 months is a difficult endeavor in the short term and has had a negative impact on our earnings during that time period, but we are already realizing improvements in many key areas of our business and guests are thrilled with our commitment to creating a fun, pleasurable and one-of-a-kind experience in Atlantic City,” said Mark Giannantonio, president and CEO of Resorts Casino Hotel.
