Resorts World Las Vegas, a Genting property due to open this summer on the northern end of the Strip, has announced its partnership with iconic Los Angeles-based experiential retailer, Fred Segal to bring a multi-store destination to the Strip’s newest integrated resort opening this summer.
The new location will go beyond retail and bring L.A. style, food and pop-culture together for a truly interactive shopping experience, the companies announced last week.
Fred Segal has previously ventured into Las Vegas with a collection of shops at the SLS casino hotel, but pulled out just a year after it opened and a year before the property reverted to the original Sahara name.
“We are thrilled to join forces with Fred Segal to offer our guests this unique and luxurious Southern California-style shopping experience,” said Scott Sibella, president of Resorts World Las Vegas. “It’s exciting to be able to bring such an iconic brand with a renowned global presence to our Resorts World Las Vegas retail portfolio. Through this collaboration, we will offer guests the only Fred Segal experience in Las Vegas and look forward to bringing a taste of L.A. culture and style to the Strip this summer.”
Two mini flagship Fred Segal locations, a women’s and men’s shop will be located in the heart of the resort’s 70,000-square-foot retail district. Fred Segal is a pioneer of the shop-in-shop concept so both stores will bring one-of-a-kind pieces and unique brand activations and feature a highly curated collection of fashion apparel, accessories, beauty, gifts and jewelry from brands including Libertine, MadeWorn, Danielle Guizio, John Elliott, On Running and more—some of which will feature exclusive offerings available only at Resorts World Las Vegas.
“As Fred Segal continues to expand globally, we’re also excited to grow the brand in the U.S. especially in markets like Las Vegas that have such a natural connection to the Los Angeles scene,” said Jeff Lotman, owner and CEO of Fred Segal. “Resorts World Las Vegas is bringing a hospitality experience and international presence to the Strip and we can’t wait to transport guests to Los Angeles through our unique retail experience.”
Resorts World Las Vegas is Fred Segal’s first collaboration following the Global Icons acquisition in 2019.
Additional details about Resorts World Las Vegas’s retail district will be announced in the coming months.
