Rio Hotel & Casino Las Vegas revealed its new loyalty program, Rio Rewards on October 2 in a press release.
Dreamscape Companies, which recently purchased the casino from Caesars Entertainment, says Rio “will be one of the most lucrative rewards programs” and will offer more value than any comparable program in Las Vegas.
In the same announcement the company noted that Caesars Rewards cards would no longer be honored at the casino.
Kevin Sweet, chief gaming officer of the Rio, declared, “The introduction of Rio Rewards marks an important milestone now that Dreamscape has officially taken over operations of the resort.” He added, “We created a rewards program that would appeal to both locals and visitors alike. When compared to other loyalty programs around town, we are confident that Rio Rewards will stand alone at the top of what is given back to the guest in rewards and comps.”
The program features four tiers: Rouge, Azul, Gold and Platinum, that will allow players to earn complimentary hotel accommodations, show tickets, early check in and late check out, dining credits and drink vouchers, among other perks.
