Scientific Games Corporation announced contracts for sports betting solutions at two separate European lotteries, utilizing the company’s patented AEGIS technology, and separately announced a new vendor to supply geolocation technology for its sports-betting platform.
First, the company announced the rollout of technology to service the Hungarian National Lottery, Szerencsejáték Zrt. Days later came the announcement that its sports betting platform also will be utilized by Swissloss, the lottery covering the German- and Italian-speaking regions of Switzerland.
With the implementation of the new internet sports betting platform in Hungary, Scientific Games is now Szerencsejáték Zrt.’s sole provider of gaming systems technology, and is responsible for the development, installation and maintenance of the systems. The omni-channel platform allows Szerencsejáték Zrt. to deliver sports betting via mobile and internet, as well as through their distribution channel of nearly 5,000 retail lottery terminals.
“Since migrating our online sports betting platform to a Scientific Games solution, we now have one company providing advanced gaming technology that supports our entire gaming portfolio,” said David Csillag, CIO for Szerencsejáték Zrt. “The new technology accelerates the implementation of our IT strategy, drives efficient operations and lower maintenance costs, and creates a seamless gaming experience for our players.”
Scientific Games, initially through a legacy company, has provided sports betting, gaming system technology, lottery retailer terminals and instant games solutions to Szerencsejáték Zrt. since 1997. In 2015, Scientific Games launched its AEGIS open-software system in Hungary.
“We are now supporting Szerencsejáték Zrt. in a multi-channel gaming environment,” said Pat McHugh, senior vice president, global lottery systems for Scientific Games. “Our ability to seamlessly integrate end-to-end solutions for all products in their portfolio is core to our strategy of providing significant value to our lottery customers. Since migrating to Scientific Games’ latest platforms, Szerencsejáték has successfully executed on their business plan, and has become one of the fastest-growing lotteries in Europe, achieving double-digit growth year-over-year. Our advanced technology helps Szerencsejáték Zrt. implement its new strategy and become a very innovative gaming company.”
The Swisslos solution was provided by Scientific Games after winning a new contract to implement the new sports betting system with expanded wagering capabilities for the lottery’s sports product. The company has provided a fixed-odds sports betting system to Swisslos for about 15 years.
“We have been working on the attractiveness of our main sports product for quite some time, and are delighted to successfully complete the project with the launch of a new sports betting platform from our trusted technology provider, Scientific Games,” said Dr. Roger Fasnacht, director of Swisslos.
Swisslos has offered sports bets, lottery numbers games and instant games to players in Switzerland since 1937, and to players in the principality of Liechtenstein on a contractual basis since 1968. Swisslos transfers its entire net profit to the member states of the Swiss Confederation.
Scientific Games has provided gaming systems technology, retailer terminals and instant games to Swisslos for more than two decades. Recently, the company was awarded a new contract to replace Swisslos’ current gaming system with its AEGIS technology in 2018-19.
“The launch of a new sports betting platform for Swisslos completes two back-to-back successful sports technology implementations for Scientific Games in Europe,” said McHugh. “We believe that Swisslos players will appreciate a highly secure, integrated retail and online sports betting experience, and the lottery will benefit tremendously from the expanded capabilities of our multi-channel system. This is consistent with Scientific Games’ focus on providing market-leading sports betting solutions to responsibly increase profits for our lottery customers.”
Meanwhile, Scientific Games announced that it has signed an agreement with Canada-based GeoComply to provide its market-leading geolocation compliance services to the company in anticipation of regulated sport betting being legalized in the United States.
GeoComply’s geolocation technology will be integrated into the OpenBet platform, SG Digital’s innovative and best-of-breed sports betting solution. GeoComply will verify a player’s wager is placed from a location authorized for legal sports betting, to ensure compliance with federal and state regulations.
“Scientific Games has been a longtime partner of GeoComply since the onset of U.S.-regulated iGaming, having first gone live with our geolocation technology in New Jersey in 2013,” said GeoComply USA CEO Anna Sainsbury. “As a market innovator, they have taken the initiative to anticipate the U.S. sports betting market’s regulatory needs by integrating our geofencing capabilities into their products. This move ideally positions Scientific Games as the industry awaits the Supreme Court decision on the Professional and Amateur Sports Protection Act (PASPA).”
Quinton Singleton, vice president of corporate strategy and government affairs for SG Digital, said, “Having recently announced that our sports betting solution is already under review by the New Jersey Division of Gaming Enforcement, Scientific Games sees itself at the forefront of the industry to mobilize and offer live online sports wagering as soon as the law permits. GeoComply’s technology is key for preparing and licensing our solution in such a highly anticipated time in our industry.”
