Scientific Games Corporation announced that the Florida Lottery has broken a U.S. record for single sales with the company’s instant ticket games.
Floridians purchased $126,250,558 in scratch-offs the week ending March 3, which generated more than $23.3 million for the Educational Enhancement Trust Fund that benefits Florida students. The record week of instant game sales crushed the lottery’s previous U.S. record of $123,841,386 set in 2018. This record week comes just six months after the lottery announced seven consecutive years of record-breaking annual sales for fiscal year 2018.
The new weekly sales record week was driven by the lottery’s newly launched $30 game $15 Million Gold Rush Special Edition, which alone garnered sales of $29.5 million in the week ending March 3. The hit $30 game is an addition to the lottery’s popular Gold Rush “family” of games offered at the $1, $2, $5, $10 and $20 price points. As a whole, the Gold Rush family sold $62.88 million in the week ending March 3.
Additionally, the Florida Lottery’s newest $5 game $1,000,000 Luck, set a one-week sales record for $5 games with $8.91 million in sales.
All of these games were provided by Scientific Games, the world’s largest designer, manufacturer and manager of lottery instant games. The company supplies 99 percent of the lottery’s instant games.
“We don’t set out to break national lottery industry records; we set out to generate funding to enhance education in Florida,” commented Florida Lottery Secretary Jim Poppell. “These records are just a testament to the careful research, planning and marketing that goes into our scratch-off games so they provide a fun, entertainment value to Floridians. It’s great to see our players having fun, and we look forward to continuing to provide them the best games available.”
Instant games comprised about 69.4 percent of the lottery’s total sales in fiscal year 2018. The lottery participates in Scientific Games’ Enhanced Partnership program, which provides instant game design, programming, manufacturing, inside sales, marketing, warehousing, distribution and retail services. The company serves more than 13,000 Florida Lottery retailers from its facility in Orlando.
“Scientific Games congratulates the Florida Lottery on another record sales week for scratch-offs,” said John Schulz, senior vice president, instant products for Scientific Games. “We are honored to be the lottery’s instant games partner and assist in their mission to generate maximum funding for education in the state. This success comes from many years of working very closely together to create and market games that drive results.”
Scientific Games launched the world’s first secure instant game in 1974.
