Scientific Games Corporation announced that it has enhanced its partnership with the British Columbia Lottery Corporation through the launch of its mobile real-money offering on the corporation’s PlayNow gaming website.
The mobile titles developed by Scientific Games Interactive’s game development studios Williams and Bally will be added to the desktop games already offered on the website. The recently launched mobile games include popular titles like Cash Spin, Cash Wizard, Montezuma, Lady Robin Hood, Raging Rhino, Zeus and Zeus III. More content is expected to be launched in the months to come.
Following the recently extended partnership between Scientific Games and BCLC, representatives for the PlayNow brand said that they are particularly excited to bring some of the most popular land-based gaming titles to a mobile platform.
Scientific Games Vice President of Global Commercial, Interactive Bob Hays said the launch of the mobile content is a significant step in the company’s partnership with BLBC, in that it is important for Scientific Games to be omni-channel at a time when there are more mobile devices in the world than humans and when gambling customers’ expectations for “a seamless gaming experience” are growing.
