Scientific Games Corporation announced it has been awarded a new five-year contract from the Massachusetts State Lottery Commission (MSLC) to supply the Massachusetts Lottery with its world-leading instant games, second-chance promotions and digital engagement programs.
Scientific Games’ new contract, which may be extended up to two years by MSLC, is expanded to include consumer digital services that will engage players through second-chance game features and help the lottery protect and grow revenues.
Scientific Games currently creates and produces 96 percent of the Massachusetts Lottery’s instant games. In fiscal year 2020, the company’s products generated $3 billion of the lottery’s $3.6 billion in total instant game retail sales. In fiscal year 2021, which began July 1, Scientific Games has helped the Massachusetts Lottery grow instant game sales by 11.3 percent, or $99.7 million.
“The combined expertise of the Mass Lottery team and the teams at Scientific Games has resulted in great instant game entertainment that has generated strong revenues to benefit programs in the commonwealth,” said Ed Farley, chief marketing officer for MSLC. “We look forward to continuing this partnership and working to expand player digital engagement.”
With more and more players moving to digital game entertainment, Scientific Games will work with the Mass Lottery on additional second-chance promotions, like the James Bond Lottery Challenge, played through desktop and mobile applications, as well as digital engagement initiatives that meet players where they are.
“It goes without saying that the Mass Lottery has been the highest-performing instant game lottery in the world for many years, and continues to set the bar for lotteries around the globe,” said John Schulz, senior vice president of lottery instant products for Scientific Games. “We are extremely proud of the results of this trusted business partnership over the past four decades. Our second-chance and digital services are second to none, and we look forward to further expanding Scientific Games’ services to player engagement in online/mobile channels in Massachusetts.”