Scientific Games Corporation announced two major deals involving Bally systems solutions—one at Penn National’s new Massachusetts casino and one with South Dakota’s Golden Buffalo Casino.
The company announced that Penn National Gaming’s new Plainridge Park Casino, Massachusetts’ first casino, will open with a broad suite of the company’s systems and games solutions to drive casino revenue and operating efficiencies.
Scientific Games hit several significant milestones with the Penn National Gaming agreement. The company’s Bally, WMS and Shuffle Master-branded games will account for 44 percent floor share of new gaming devices, and Plainridge will be the first casino in the country to implement a Bally play-management system for responsible gaming, which is a voluntary option for customers and is required by the Massachusetts Gaming Commission.
“We are honored and excited to expand our longstanding and thriving partnership with Penn National by providing Plainridge Park Casino such a broad portfolio of our products representing our popular Bally, WMS and Shuffle Master product brands across systems and games,” said Gavin Isaacs, president and chief executive officer of Scientific Games.
“Since our merger with Bally Technologies late last year, we have been able to leverage the breadth and diversity of our combined product library to extend value and drive better business outcomes for our customers as a single provider partner—creating trailblazing and entertaining experiences for players and helping operators optimize their investments.”
Plainridge Park Casino, scheduled to open in June, selected Scientific Games as its exclusive partner for casino-management, player-tracking and rewards systems. The Bally ACSC and CMS systems will connect Plainridge’s 1,250 gaming devices, each of which includes the Bally iVIEW or iVIEW Display Manager (DM) player-user-interface to provide players with touch-screen access to self-service beverage ordering, club account information, second-chance bonuses, rewards and other features. Across the casino’s high-speed, networked floor, the Bally Elite Bonusing Suite (EBS) will deliver Massachusetts’ new player base second ways to win through its iVIEW-enabled suite of interactive secondary bonus applications and in-game tournaments.
The new casino will also deploy a Bally play-management system, the first automated systems-based responsible gaming technology in the U.S. Integrated with the Bally ACSC system and iVIEW network, the solution enables participating players the voluntary option of identifying how much coin-in they want to spend. The system then provides notification when the player has reached his or her pre-determined limit, and asks the player to acknowledge the notification.
In addition, Plainridge Park Casino will offer its players a wide variety of Scientific Games’ sophisticated game platforms and more than 400 Bally, WMS, and Shuffle Master game titles.
Plainridge Park Casino will open with Scientific Games video, spinning reel, and specialty game platforms including BLADE, Fusion, and the Pro Series V22/22, V27/27, V32, Stepper, and Wave. Plainridge Park Casino’s players will be offered an array of different variations of the company’s most popular game titles, including Blazing 7s, Black and White, Hot Shot, In The Money, Playboy, Quick Hit, Reel ‘em In!, as well as hit games such as Monopoly Luxury Diamonds, Roulette and Wonder Woman Gold.
Golden Buffalo Casino will replace a competitor’s system with the Bally SDS slot management system, which will be deployed across 195 slot machines to manage casino, slot and hospitality data. SDS provides game-monitoring data in real time and fully integrates with other systems, including the Bally CMP player-tracking system, which the casino will also utilize.
Diz Herman, general manager of Golden Buffalo Casino, commented, “We are excited to embark on a new partnership with Scientific Games. We chose to replace our existing systems with Bally systems solutions because we believe these tools will help us offer our players an exciting gaming experience and provide us with indispensable data.”
“We are proud that Golden Buffalo has chosen our integrated systems solutions,” said Sridhar Laveti, senior vice president of gaming systems for Scientific Games. “SDS and CMP deliver a measurable return on investment and increased profitability by enabling casinos to better understand their patrons and enhance the player experience.”
