Scientific Games Corporation announced that it has signed a licensing agreement with Margaritaville Enterprises, LLC, under which the Margaritaville brand can be used in gaming titles across all of the company’s channels of distribution, including WMS Gaming slot machines as well as lottery applications, for-money online games and social games throughout the world.
This is the second multi-channel licensing agreement signed by Scientific Games since the company acquired WMS Industries late last year. In January, the company signed a multi-channel licensing agreement with Hasbro, Inc.
“Scientific Games is continuing its commitment to providing lotteries, casinos and online gaming operators worldwide with opportunities to leverage the popularity of some of the biggest consumer brands in the market today,” said Steve Saferin, president of the Properties Group and chief creative officer for Scientific Games. “Margaritaville is synonymous with fun and escapism—promoting the lifestyle so many gaming consumers dream about, which makes it ideal for all four distribution channels.”
Margaritaville is well-known for its restaurants located in popular tourist destinations throughout the United States and internationally. Over the past few years, Margaritaville has expanded its portfolio to include casinos, hotels, resorts and vacation ownership.
The first Margaritaville instant game is scheduled to launch in April 2014 by the Florida Lottery. The $5 game will offer a $250,000 top prize, along with vacation and concert experience prizes, and Margaritaville merchandise prize packs.
