Scientific Games Corp. has announced that it has won a new, six-year contract from the South Carolina Education Lottery, under which it provides instant lottery games and related equipment under the performance-focused Scientific Games Enhanced Partnership (SGEP) program to responsibly drive maximum profits for educational programs in the state.
The supplier, which is the primary provider to 10 of the Top 10 performing lotteries in the world, has designed and manufactured every instant game sold in South Carolina since the lottery launched in 2002, propelling it to the No. 3 ranked instant game lottery in the world. To date, instant games represent nearly $4 billion in lottery contributions to education in South Carolina.
The South Carolina Education Lottery selected Scientific Games following a competitive procurement as the best choice to help reach its goals. The new contract, which includes warehousing and distribution services with a new state-of-the-art distribution facility, a next generation lottery mobile app and interactive services, may be extended for one additional year.
“We have accomplished great results over the past 18 years, working with Scientific Games as our primary instant games provider to offer enjoyable game entertainment for South Carolina players while providing vital support for state educational programs,” said Hogan Brown, executive director of the South Carolina Education Lottery. “Continuing the SGEP program, a partnership proven highly successful, will strengthen our ability to responsibly optimize revenue for education in South Carolina.”
“We are honored by the trust the South Carolina Education Lottery has placed in Scientific Games to fully manage their diverse instant game portfolio,” said John Schulz, senior vice president, lottery instant products for Scientific Games. “Beginning and ending with analytics and insights, our SGEP program encompasses every aspect of the lottery’s instant products—from game design through retail execution.”
Since 2014, Scientific Games has helped the Lottery grow instant game sales 10.6 percent, the highest five-year annual growth rate of any of the Top 10 instant game lotteries worldwide.
“Our long-term collaboration with the South Carolina Education Lottery has provided Scientific Games with a full understanding of its marketing strategy,” Schulz said. “Managing its unique and successful instant game portfolio requires creative game design, innovative play styles, a variety of value added options for players, the ability to deploy advanced logistics in the market, and use of analytics and insights through the entire retail ecosystem.”
Scientific Games launched the world’s first secure retail instant game in 1974, and currently supplies games, technology or services to more than 150 lotteries in 50 countries.
