Ladbrokes extended its broadcasting agreement with SIS Greyhound Service for its greyhound tracks at Crayford and Monmore through 2020.
SIS Commercial Director Paul Witten says the agreement continues a mutually beneficial 28-year relationship that will span at least three decades.
Witten says SIS will continue delivering high-quality broadcast content, while continuing to develop more products and extend Ladbrokes’ online reach and grow its audience.
Ladbrokes’ Stadia Director Richard Brankley says the agreement enables the partnership to continue promoting greyhound racing online and within LBOs.
It also helps Ladbrokes to continue providing industry-leading payouts, while also ensuring greyhound trainers and owners get a cut of the action, Brankley says.
