Sports data and content company Sportradar and Formula 1 announced the introduction of new, live in-race betting markets for the 2020 season.
Sportradar will utilize official Formula 1 data to make pre-race and in-race markets available from each of the 22 rounds in this year’s championship, according to SportBusiness.
Sportradar said on March 12 the live odds product will rely on untapped,
historical data to create new models. Existing pre-race models include the winner, podium and top 10 finishes, along with group winners, drivers to be classified, race head-to-heads and pole position head-to-heads.
Sportradar managing director of sports partnerships, David Lampitt, said the launch of the in-race wagering represents “a ground breaking move that will increase engagement and bring new fans to the sport.”
Adam Crothers, Formula 1 head of digital media rights said the sport has been synonymous with data. “It is such a key component, and this agreement will allow us to bring that data to life through Sportradar’s in-race betting.”
