A study commissioned by media network Westwood One revealed that advertising on AM/FM radio reaches more sports bettors than advertising on television. The study encompassed 12 states with legal sports wagering.
The survey queried 718 adults in Colorado, Illinois, Indiana, Iowa, Michigan, Nevada, New Hampshire, New Jersey, Pennsylvania, Tennessee, Virginia and West Virginia, according to Barrett Sports Media.
DraftKings and FanDuel proved to be the most recognizable names from a list of advertisers. The study found 36 percent recognized DraftKings, and 32 percent heard of FanDuel. These were followed by BetMGM at 15 percent, Bet Rivers at 8 percent and William Hill at 6 percent.
Overall 23 percent were very or somewhat likely to place a bet online, with the numbers ranging from 50 percent for younger adults to barely a blip for those 55 and older.
When it came to gender, twice as many men would wager online than women.
