Summertime and the Living is Vegas Easy

The summer heat is one of Las Vegas’ most well-known—and most dreaded—qualities. But the machine never stops, and operators could pull out some tricks to help patrons beat the heat and improve business.

Summertime and the Living is Vegas Easy

Summer! And there’s a relaxed vibe in Las Vegas. That’s because the 110-degree heat encourages visitors to take it easy. After all, why work up a sweat when you’re already sweating?

Adaptable as ever, Las Vegas can respond and market to visitors who are braving the heat while trying to chill out.

Here are some examples of what the Strip and resorts could do during those lazy, hazy crazy days of summer:

  • The “Welcome to Las Vegas” sign could be replaced with a temporary sign: “Free Ice!”
  • Resort reader boards could stop promoting headliners and dining specials, and instead post the temperature inside.
  • Bring back a favorite with a little twist: Wet’n’Wild Las Vegas could reopen as Wet’n’Mild, with the main attraction being, of course, the Lazy River.
  • Why walk when you can ride? Can you imagine shopping indoors at the Forum Shops while being driven in a pedicab?
  • Casinos could provide high-rollers with an assistant who pushes their video poker buttons.
  • Help the employees, too. Keno runners could become keno strollers.
  • Before it closes for good, the Mirage could present its last mirage: the volcano spewing ice cubes.
  • Heat rises, so the Strat could ignore its main attraction—the Tower & Observation Deck—and instead sell tickets to visit its basement.
  • The Wheel of Fortune at every casino is doing double duty by also being motorized to create a continuous breeze for players.
  • For a totally relaxed feel, stop by the Tropicana. It’s closed, so it’s calm (until demolition or implosion). Bring your own lounge chairs.

Las Vegas is high energy, except for those lazy, hazy crazy days of summer. But that’s okay because Las Vegas always adapts. As for summer, “What happens in Las Vegas, depends on the temperature.”

Articles by Author: Ira David Sternberg

Ira David Sternberg is host of “Talk About Las Vegas With Ira,” a weekly podcast that features engaging conversations with celebrities, entertainers, writers, and personalities. He is a veteran casino publicist with executive experience at the Tropicana and Las Vegas Hilton, as well as a writer and broadcaster. Listen to Ira’s weekly shows at He can be reached at