Modern design isn't as unique and kooky as some of the themed resorts of years past. But if sameness is the goal, shouldn't Las Vegas establish an HOA for...
All Quiet on the Vegas Front
Las Vegas has had multiple periods of growth, but none like the last decade. This has led Vegas veterans like Ira David Sternberg (l.) to wonder if the city...
October Mourn
The future of Las Vegas is a topic that is perpetually greeted with optimism. But can’t we be just a little sentimental for good times past? Vegas expert Ira...
Vegas, Under the Influence
Las Vegas is a marketing machine, and recently, the use of targeted "influencers" is more prevalent than ever. So, why not continue the trend to help drive visitation for...
Some Like it Vegas (For Classic Film Buffs)
Last month’s theme of finding ways to entice patrons out of the Las Vegas heat and into the shade has led us to the classic non-gaming leisure activity: a...
Summertime and the Living is Vegas Easy
The summer heat is one of Las Vegas’ most well-known—and most dreaded—qualities. But the machine never stops, and operators could pull out some tricks to help patrons beat the...
It Takes Two
Now that times are getting a little tough and margins a little smaller, operators must think of new ways to maximize their entertainment offerings. Traditionally, residencies feature one artist,...
Resort-of-the-Month Club
Monthly subscription packages are ubiquitous in this day and age, so why not tailor a club featuring goodies from some of Las Vegas’ most iconic resorts? As always, Vegas...
What Not to Expect from Vegas
Las Vegas is evolving like never before, and so are its offerings. One can expect to find so many different things in Sin City that it begs the question,...
A New Vocabulary for A New Las Vegas
The Las Vegas of today is far different from its past iterations. As such, why don’t we think of some new terms and shorthand to add to the ever-evolving...
Las Vegas Resolves To…
January is peak resolution time, so why not think of some good promises for Las Vegas to keep? As always, local expert Ira David Sternberg (l.) has some ideas....
Las Vegas, Brought to You By…
Vegas is always on the lookout for new revenue streams, and as Ira David Sternberg (l.) posits, innumerable off-the-wall sponsorships may be worth some more consideration.
A Conventional Thought for Vegas
Now that Las Vegas is expanding past its traditional gaming-related boundaries, bookers and planners should start thinking of some new events to bring to Sin City. As always,...
When the Smoke Clears in Vegas
Las Vegas may soon be the last jurisdiction in the world that allows smoking in its casinos. But what happens if that goes away? Ira Sternberg (l.) has some...
Vegas MythBusters
Las Vegas has always had a flair for the dramatic, but just what is true and what isn’t? In this month’s column, Ira David Sternberg (l.) dissects some of...
Vegas Hits it Out of the Park!
The Oakland A’s decision to relocate to Las Vegas was interesting to say the least—however, now that it appears to be cemented, Sin City veteran Ira David Sternberg (l.)...
Follow Through? Six of One or is the Glass Half-Full?
Part of the success of Las Vegas is its never-ending pile of crazy ideas that would likely flame out anywhere else. But, that’s not to say that even some...
ChatLV
Nowadays, artificial intelligence is the phrase on everyone’s minds, especially with the proliferation of AI-based language models like ChatGPT. That gets one thinking, Las Vegas could surely benefit from...
Taxation, Las Vegas Style
Las Vegas is already charging resort fees, just another name for a tax. What if we charged a few other taxes that most visitors would not notice, asks Ira...
And The Winner Is… Vegas!
With the Oscars coming up on Sunday, Ira David Sternberg imagines what it would be like to nominate some of the town’s most iconic people, places and events that...