Segmenting Las Vegas

Las Vegas has many markets from high rollers to low-rolling locals. But where should casino executives concentrate to jump start the recovery from Covid? Turns out, every segment has...

Published June 28, 2021

Losing Las Vegas?

There are many things in Las Vegas that are gone but not forgotten. Those things were often signature elements of the Las Vegas experience. Veteran observer Ira David Sternberg...

Published May 3, 2021

New Lift For Vegas?

Transportation around Las Vegas offers visitors many options from a monorail, taxis, busses and soon the Tesla Tunnels. But why stop there? Ira David Sternberg (l.) has some interesting...

Published March 29, 2021

Sign Of The Signs

Legendary Las Vegas publicist Ira David Sternberg debuts a monthly column in GGB News today. Sternberg imagines a Las Vegas with updated signs to reflect the seriousness—and the humor—of...

Published December 28, 2020