A new television advertising campaign emphasizing adventure when visiting Nevada is drawing high praise for its emphasis on sites away from casinos.
Attendees at state tourism summit had a chance to view the ads for the first time and indicated strong approval for its emphasis on Nevada’s natural tourism destinations.
Instead of featuring high-rise casino towers, gaming tables, nightclubs, restaurants, and entertainment venues, the new ad campaign focuses on things to do in the areas surrounding Reno, Lake Tahoe, Las Vegas, and other Nevada destinations.
It suggests day trips to the Valley of Fire State Park, trips to Lake Tahoe, and other outdoor adventures. Ultimately, the goal is to get viewers to visit the state’s TravelNevada website to learn more and possibly book a trip to the Silver State.
The ad campaign cost the state $1.7 million and runs in markets across the nation through February, state tourism officials said. A planned summer campaign likely will costs $1.4 million, and the entire ad campaign, including print media, will cost about $4.4 million, but state officials said it should generate about $33 million in tourism dollars.
The ads were presented during Governor Brian Sandoval’s Global Tourism Summit held November 16-17 and drawing together about 300 state tourism experts.
Sandoval hopes the summit will help to generate effective marketing ideas for promoting Nevada’s 20 state parks and other sites.
About 20 percent of Nevada’s population works in the tourism industry, and Sandoval says it’s important to help promote tourism outside of casinos in order to appeal to a broader tourism base and increase state revenues from tourism, as well as local economies.
