U.K. Bookies Pass Age Verification Test

Sat, Aug 28, 2021

To test whether certain businesses check for age limits, the British sent in secret shoppers. The results looked good for gambling as 90 percent verified age, better than supermarkets and gas stations.

U.K. Bookies Pass Age Verification Test

The Brits sprung a secret shopper routine on bookmaker shops looking for culprits who did not carry out age verification checks. The results turned out pretty good. Some 90 percent of shops passed the test, a higher percentage than supermarkets (77 percent) and gas stations (76 percent), according to iGaming Business.

Michael Dugher, chief executive of industry trade group, the Betting and Gaming Council, cheered the results. Dugher called out social media channels for not doing more to prevent underage gambling.

“The work we are doing in betting shops is also mirrored in the actions we are taking online, including new tools to prevent under-18s seeing betting adverts and new age verification checks on digital platforms such as YouTube,” Dugher said.

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