The UK gambling commission has fined BGO Entertainment Ltd. £300,000 for misleading advertising at its sites and three affiliate sites.
The commission requires all licensed gambling operators to include in their advertisements any significant limitations relating to promotions, to avoid misleading consumers, it said in a press release.
The commission reviewed BGO’s advertising since 2015 and determined that:
• BGO and its affiliates published misleading advertisements for promotions.
• BGO did not take timely and effective action to address the misleading advertisements.
• BGO provided inaccurate assurances that the issues had been fully addressed.
“We want to make sure that gambling is conducted fairly and openly,” said commission Program Director Paul Hope. “So, we have made it clear to the industry that misleading advertising is a serious issue. We have powers to tackle it, including the power to impose financial penalties such as this.”
In other UK news, Several online bookmakers have voiced opposition to new taxes proposed in the country. The new tax will be applied to 10 percent of companies’ annual profits above half a million pounds.
The levy will help support the British horseracing industry, but several operators are objecting to what they see as a direct subsidy for the sport.
