Fechik, formerly at The Venetian Resort Las Vegas, will oversee all marketing strategies and initiatives for Virgin Hotels Las Vegas, aiming to drive growth and enhance the guest experience. He joins the casino leadership team ahead of the introduction of an all-new casino and resort loyalty program, Cherry Rewards.
“We couldn’t be more excited to have John lead our casino marketing team as we enter this exciting new chapter for the property,” said Cliff Atkinson, president of Virgin Hotels Las Vegas. “His extensive experience and proven track record in casino marketing make him the perfect fit for our team.”
Forward-thinking property
At the Venetian, Fechik held various leadership roles, most recently as vice president of premium mass marketing and national marketing. He was responsible for executive hosts, service floor hosts, outbound telemarketing casino marketing representatives and the regional marketing team.
On his new role, Fechik said: “I am honored to join such a dynamic and forward-thinking property. I look forward to working with the talented team at Virgin Hotels Las Vegas to create unforgettable experiences for our guests and drive the casino’s success.”
