Vita Media Group, an online audio and video supplier based in Macedonia, has acquired Danish online gaming operator Greenplay, a subsidiary of Spain’s Codere Group.
Vita will incorporate the casino brand into its OMG Affiliates division to strengthen its market position in European and Latin American markets. Affiliates operating on the Greenplay casino sit will be transferred to the OMG Affiliates platform.
“The acquisition of the Greenplay casino brand is a massive expansion of our own iGaming ecosystem,” said Jimmi Meilstrup, chief executive officer of Vita Media Group, according to SBC News.
“We are reinventing our presence in existing markets, and at the same time we are trying to unlock new market possibilities. This strategic investment allows us to be more creative and offer a lot more quality on the market in 2022.”
The Greenplay acquisition is the third affiliate merger made by Vita Media in a year. The group acquired the Trada Affiliates brand in the U.K. and another Danish company, AffiliSearch, during 2021.
