VizExplorer announced two new contracts for deployment of its market-optimization software, one in California and the other in Ohio.
The company, a leading provider of operational intelligence solutions for casinos, announced the deployment of three VizExplorer products at Washington state’s Suquamish Clearwater Casino Resort.
Clearwater selected campaignViz for marketing campaign management, floorViz for slot floor optimization, and hostVizOps for real-time player development.
Clearwater marketing has started to use campaignViz to enhance its campaign management, player segmentation and reporting ability, while the slots team benefits from tools to visualize and optimize performance of its 1,250-machine gaming floor with floorViz. Hosts are now enjoying a robust CRM with hostVizOps, including mobile access to player data, real-time player activity alerts, and automated task management to streamline communication with VIP players.
“We are thrilled to welcome Clearwater to the VizExplorer family,” said Kyle Gryzanoski, VizExplorer’s vice president of sales, Western Region. “Customers who deploy multiple VizExplorer solutions get the benefit of coordinated optimization efforts across departments, tapping into the power of operational intelligence that can quickly yield a positive revenue impact.”
Owned by Port Madison Enterprises, the economic development authority of the Suquamish tribe, Suquamish Clearwater Casino Resort joins more than 50 other tribal casinos currently using the VizExplorer platform. The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.
The company also announced that Hard Rock Rocksino Northfield Park in Ohio, a 200,000-square foot venue paired with the area’s only harness racing track, is employing campainViz for marketing.
CampaignViz simplifies player segmentation, streamlines campaign creation and analysis, and automates offer management and optimization––helping marketers save time and grow the effectiveness of their marketing activities.
“We are pleased with VizExplorer’s robust analytics and state-of-the-art systems for automated campaigns,” said Jamie Brown, chief marketing officer, Hard Rock Rocksino Northfield Park. “After assessing many options, we decided that campaignViz was the solution and VizExplorer was the partner for us––one that would continue to meet our data needs well into the future.”
“VizExplorer looks forward to expanding our customer base in Ohio, and we look forward to a long relationship with Hard Rock Rocksino,” said VizExplorer’s Ken Kachnic, vice president of sales for the Eastern Region.
The agreement was also handled by VizExplorer reseller Game Changing Technologies.
