Bookmaker William Hill has named Cem Miralay to chief customer officer succeeding former chief marketing officer Alex O’Shaughnessy, who left the company last month.
Miralay joined William Hill in May as group director of change, and began the new role, which includes the CMO’s responsibilities, last month, the company said in a press release.
Miaralay was previously chief experience and chief product officer at Swedish-Maltese gambling company Betsson Group for three years. Before this, he held commercial, strategy and customer experience roles at Microsoft, AOL, BT and Centrica.
A William Hill spokesman told Yogonet.com that the change is not related to recently failed merger talks between the bookmaker and Canadian company Amaya. O’Shaughnessy, who was based in Gibraltar, left the company to seek opportunities in the UK and outside the industry, the spokesman said.
