Betting giant William Hill now features a Macau-themed tab on its real-money online gaming website that provides gaming content from SG Interactive, the iGaming arm of Scientific Games Corporation.
The strategy is the first of its kind for Scientific Games, and the tab is a progressive evolution in themed content, moving beyond more traditional themes such as Vegas-style games to engage a growing, niche player base.
The program will launch featuring four titles from SG Interactive’s portfolio, including favorites from the Bally, Barcrest, Shuffle Master and Williams game development studios with plans to continue adding multiple titles in the near future. Content will include proven Asian land-based performers such as Diamond Eternity, Dancing Drums and 5 Treasures.
“We’re excited to provide our players with a Macau tab as another focused destination for engaging with our best-in-class gaming experiences,” said Nick Gabriel, director of gaming operations for William Hill. “With the inclusion of online real-money game content from SG Interactive, alongside our own IP content, we are confident we’re providing our players with access to a robust library of content that is particularly relevant to the theme and designed to entertain.”
Bob Hays, vice president for commercial and interactive at Scientific Games, said, “We recognize that large partner relationships around our intellectual property are a big growth opportunity. SG Interactive is thrilled to be providing William Hill with proven content for the new Macau tab. With titles that are built on a variety of game engines providing enhanced features, players can expect an exciting ride.”
