William Hill officials said the bookmaker is off to a great start in 2017 in a trading update and said they should meet all its corporate projections for the year.
The firm reported growth in wagering and net revenues across all core divisions. The company expects its group net revenues to be 9 percent over 2016. During the first 17 weeks of 2017, William Hill saw an 11 percent in wagering, the update said.
The bookmaker also said its online sportsbook continues to improve its product and customer experience, with William Hill expecting to roll-out a new desktop site in the coming weeks. The firm ‘is on track’ to deliver £40 million in 2017 cost savings, it said.
Also, the firm’s improved digital performance was supported by a solid opening for its retail division, which recorded a 1 percent increase in net revenues.
“It has been a positive start to the year for William Hill across the board,” said William Hill Group Chief Executive Philip Bowcock in the update. “Our online business continues to deliver growth thanks to the improvements in product, user experience and marketing we have made. Retail is also seeing positive trends while our key international markets continue to perform well with double-digit wagering growth. The Groups transformation program is progressing well, and we are on track to deliver £40m of annualized savings by the year-end. Overall, we are in line with market expectations for 2017 at this early stage in the year.”
