Wynn Resorts is the next in a growing list of casino resorts entering the sports broadcast business. The company, which will invest $3.5 million in podcast firm Blue Wire, will build a studio in the Wynn Las Vegas’ lobby. Expected to be ready for the 2021 NFL season, the studio will help promote Wynn’s online gaming division, WynnBET.
Blue Wire will gather journalists, influential fans, former jocks and commentators from social media with a goal of providing sports talk emanating from the studio, including dozens of podcasts worldwide. Blue Wire has several on-air personalities as part of the partnership, according to the Las Vegas Review-Journal.
Blue Wire hosts over 140 shows on sports. The hope is that on site studios will help get tourists to enter the property.
Wynn receives equity and advertising, according to The Verge.
The deal runs for three years. Elsewhere:
- In January, BetMGM struck a deal with the Athletic to produce podcasts.
- ESPN Radio and KOMP 92.3-FM broadcast live from Westgate SuperBook.
- The sportsbook at Circa hosts the Vegas Stats and Information Network—VSiN—with live broadcasts and podcasts.
- Penn National Gaming has acquired Barstool Sports, a broadcast and podcast operation.
