Yellow Brick Road Picks Synkros

The Oneida Indian Nation’s Yellow Brick Road Casino in upstate New York has selected the Synkros casino management system.

Slot and system manufacturer Konami gaming announced that New York’s Oneida Indian Nation has selected the company’s Synkros casino management system.

The company says the new Yellow Brick Road’s Wonderful Wizard of Oz theme is helped along through Synkros in the form of themed promotions and targeted marketing communications.

“When we first selected Synkros at Turning Stone Resort Casino in 2014, our goal was to provide our guests with a seamless loyalty program across a wide range of gaming and non-gaming property amenities,” said Ray Halbritter, Oneida Nation representative and Nation Enterprises CEO.

“Expanding our relationship with Synkros to Yellow Brick Road Casino, our guests can continue enjoying a comprehensive TS Rewards experience, whether at our casinos, restaurants, spas or golf courses.”

The iconic centerpiece at Yellow Brick Road Casino is the Cyclone of Cash, a custom-made tornado-style simulator where guests have seconds to collect cash and other prizes. Using Synkros technology, the property is able to randomly select any carded player actively using a TS Rewards Card to enter the cyclone.

“Our guests, and ultimately our business, benefit from the system’s full convenience and intelligent adaptability,” said Halbritter. “By leveraging Synkros’ one-card solution and powerful marketing engine, our guests get the most relevant rewards, and our team has complete management and expense control.”

“The Oneida Nation continues to be an important partner in the expansion of Synkros—from a development standpoint and in actual creative application,” said Steve Sutherland, chief operating officer and executive vice president of Konami. “As their business grows, Synkros has the core stability and flexible architecture to help power unique campaigns and competitive technology.”