Smaller Books Huddle with “Valve Project” to Survive

The competitive nature of the U.S. sports betting industry has squeezed out much of the smaller bookmakers in recent years, but UPLAY1 CEO Bruce Merati (l.) has an idea...

Published January 15, 2024

The New Phenomenon of Hybrid Gaming

The complicated web of the U.S. gaming industry makes it difficult to usher in new innovations on a consistent basis. However, industry veteran Bruce Merati (l.) argues that the...

Published December 18, 2023

Responsible Gaming with the Power of AI and Blockchain

At this juncture, the gaming industry is presented with numerous challenges related to security, sustainability and responsible gaming. While the potential dangers of new technologies such as blockchain and...

Published November 6, 2023

Safeguarding Player Data with Encryption and Blockchain Technologies

Cyberattacks have rocked the global casino industry as of late, and industry veteran Bruce Merati (l.) argues that new technologies such as data encryption and blockchain systems will help...

Published October 2, 2023

A Technological Response to Concerns Raised by U.S. Rep. Dina Titus

Nevada Rep. Dina Titus has had a very public back-and-forth with both the NCAA and the NFL about its sports betting policies and missteps. Headlines and barbs aside, industry...

Published August 14, 2023

New Tech Can Revolutionize Casino Marketing, Loyalty Programs

The recent deal between MGM and Marriott is a great example of how operators can grow their marketing and loyalty rewards capabilities, but as industry veteran Bruce Merati (l.)...

Published July 31, 2023

The Future of Gaming: Leveraging Digital Chips, Embracing Online Transition

The gaming industry has a tendency to evolve slowly, in the same way that it takes a lot of effort to make a U-turn with a cruise ship. However,...

Published July 3, 2023

Keep it Simple, Stupid!

Sports books in the U.S. are making a mistake by using an odds formula that is more confusing than it should be. Bruce Merati explains why a more sensible...

Published January 23, 2023

From Euphoria to Reality

If sports betting is the pot of gold at the end of the rainbow, why are operators spending wildly to acquire a customer who may or may not be...

Published June 27, 2022

Customer Acquisition or Customer Bribery?

DraftKings is the poster child of online gaming for overspending on customer acquisition. And the company paid the price in its fourth-quarter results. But how should you acquire players...

Published February 21, 2022

If In Danger, Breakaway From The Pack And Form Your Own Pack

Sports betting is unlike any other casino game so operators should cooperate to minimize the risk. Setting up a private portal that will reveal their exposures can benefit all...

Published November 1, 2021

The Flimsy Economics of Odds Making

The margins for sports betting are already slim so when legendary gambler Billy Walters (l.) manipulates the casinos to get an edge, profitability becomes even more elusive. Can “sharps”...

Published June 21, 2021

Risky Business

You wouldn’t think that the federal Commodities and Futures Trade Commission would have anything to do with sports betting, but it will soon decide an issue that could be...

Published February 15, 2021

Danger, Danger

U.S. sports wagering is understandably the biggest issue that is driving the gaming industry today. But there are many threats still lurking that few discuss. In this important article,...

Published May 13, 2019

Sharps vs. Bookies: A Brewing New Encounter

Despite massive amounts of data, bookmakers are still very vulnerable. Groups that want to take advantage of perceived weakness of bookmakers don’t need at that data—just a smart strategy....

Published March 4, 2019

We Are Post-PASPA, Now What?

With PASPA a thing of the past, the gaming industry has to come to grips with sports wagers and how they work. They are not like traditional casino games,...

Published November 12, 2018

The Answer to Integrity is Data, Not Leagues

The integrity fee being pushed by the major sports leagues will surely destroy the already slim margins for sports book operators. Worst of all, it’s not necessary, if you...

Published April 2, 2018

The Skill Dilemma

Skill gaming puts casinos between a rock and a hard place. How can you allow very skilled gamblers to win every time on your skill games? Gaming industry tech...

Published December 25, 2017

Virtual Reality, a Looming Game Changer

Forget eSports, social casinos or skill games, virtual reality and augmented reality could be the future of the gaming industry. Already the darling of millennials, VR/AR should liven up...

Published December 26, 2016

eSports Wagering, Our New BFF?

The casino industry is grasping for attractions that will draw millennials to their properties. Is eSports the answer? Are younger gamblers attracted to this eclectic sport? Bruce Merati (l.)...

Published September 5, 2016