Sportsbook Ads: How Much Is Too Much?

Sports betting in the United States is in its relative infancy. Now’s the time for the U.S. to learn from the U.K., where a glut of sportsbook ads has...

Published August 23, 2021

Sportsbooks, Sports Bars Team Up In a Win for Both

A proliferation of partnerships between taverns and sportsbooks promises to increase the bottom line of both businesses. The formula is all over the country, from Philly to Pittsburgh, DC...

Published August 16, 2021

In AC, Online Casinos Still Raking It In

Online gambling essentially supported Atlantic City casinos in the worst days of 2020. Even now, with casinos open—and in the peak summer season, to boot—iGaming hasn’t slowed down. Can...

Published August 2, 2021

Studies: Women Make Up About One-Third of Sports Bettors

Research is scant so far, but studies show that women are more attuned to sports betting than may have been expected. And one of those studies showed they’re better...

Published July 19, 2021

Pulling the Purse Strings: Will Ruling Allow Casinos to Make Campaign Contributions?

U.S. District Court Judge Brian R. Martinotti (l.) has ruled that casino key license employees can donate time and money to PACs that support candidates. The ruling could end...

Published July 12, 2021

In AC, No Takers (Yet) for Former Airport

For years, Atlantic City’s Bader Field, one of the largest plots of vacant land on the eastern seaboard, has been idle. Proposals for its use have come and gone,...

Published June 28, 2021

What Do Sports Bettors Want? Sportsbooks Have a Lot to Learn

HPL Digital Sport’s 2021 survey of the sports betting industry found that operators and bettors have quite different ideas about what matters most to the fans. Sportsbooks are taking...

Published June 21, 2021

New Air Charters Grow Atlantic City Market

With a soon-to-launch charter air service, Hard Rock Atlantic City will join other AC casinos to fly in high-value customers. The flights help bring in business beyond the city’s...

Published June 21, 2021

In the Great Smoking Debate, New Jersey Shows Its Cards

As of June 4, smoking returned to Atlantic City casino floors. Operators are glad the state didn’t make the ban permanent. Anti-smoking advocates are mad lawmakers failed to act....

Published June 14, 2021

Hospitality Returning, But Jobs Go Unfilled

The remnants of the Covid-19 pandemic—including widespread unemployment and layoffs—are fading. Casinos are open, with restrictions disappearing. Yet job growth isn’t as strong as expected, for many reasons.

Published June 7, 2021

Sports Betting Passes the Halfway Mark: Three Years, 27 States

Just three years after the U.S. Supreme Court overturned the ban on sports betting, the wagers are legal in 27 states and producing more than $21 billion in annual...

Published May 24, 2021

AC Casinos Reinvesting for Recovery

The Covid-19 pandemic took a deep bite out of Atlantic City casino revenues. As the recovery picks up steam, properties including the Hard Rock are spending millions on upgrades...

Published May 10, 2021

What Brought Detroit Casino Family to AC?

The Ilitch family has its fingerprints all over Detroit—in sports franchises, an entertainment arena and a casino. The latter interest brought the company to Atlantic City to acquire half...

Published May 10, 2021

Big Data for Customer Retention, Protection

Collecting, assessing and analyzing mobile gaming data can boost sportsbook profitability, convert more bettors, keep existing customers in the fold, and also pinpoint problem gambling behavior.

Published May 3, 2021

SuperBook Plans NJ Expansion

Las Vegas’s storied SuperBook (l.) plans to make New Jersey its second market outside Las Vegas. Pending approvals, the landmark sportsbook could launch as early as June at the...

Published April 26, 2021

Is Formula 1 Racing A Fit for AC Entertainment?

Atlantic City officials are fielding a $2.7 billion proposal to develop historic Bader Field airport (l.), with a Formula 1 racecourse as its centerpiece. Is this the kind of...

Published April 19, 2021

After 43 Years, Caesars Exec Callender Takes a Bow

In a career that spanned more than 40 years, Steve Callender (l.) rose from day-one dealer at Resorts Atlantic City to head of casinos in AC, Baltimore and Philadelphia....

Published April 5, 2021

Betting on Baseball Could Break $40 Billion Mark This Season

Major League Baseball kicked off the season April 1, bringing back the 162-game season and fans too—up to a point. Post-Covid, baseball could shatter sports-betting records with in-game and...

Published April 5, 2021

Covid-19, One Year Later

It’s been a year since the Covid-19 pandemic hammered casinos in the U.S. and abroad. Though viral cases are tumbling and restrictions have declined, it’ll take time for the...

Published March 22, 2021

NBA A Pioneer of Sportsbook Partnerships

The NBA just struck a deal to partner with Bally's Corp., a mutual admiration society on each side. Bally's sportsbooks benefit. The league benefits. And they both benefit by...

Published March 15, 2021