BMM Testlabs, a well-respected gaming testing laboratory, has announced the appointment of Adrianna Samuels as vice president of digital business development.
Robert Reyes, senior vice president, strategic accounts, commented, “Adrianna’s impressive background in the digital segments will enable BMM to grow our partnerships in sports betting and iGaming. Her role will focus on providing operators and regulators best-in-class guidance and solutions for market expansion, compliance, geolocation, and cybersecurity. Adrianna will also build and maintain strong business relationships with new and existing clients.”
Samuels added, “I am excited to join the BMM team at such an exciting time in the company’s growth journey. Sports betting and iGaming operators are in a competitive and complex environment that require strong partnerships with knowledgeable and well-versed partners like BMM, who are equipped with a suite of solutions to ensure client success.”
Samuels brings extensive experience in sportsbook, online gaming, business development, risk, fraud, operations, and regulatory compliance to BMM. In her previous role she worked as a sports betting consultant to several prominent sportsbooks. Samuels led the technology decisions necessary to create quality sports betting platforms, negotiated market access deals and joint ventures, had oversight of operational staff and VIP management, and instituted a strong regulatory and internal control environment.
