Slot manufacturer Aristocrat Technologies has appointed Brooks Pierce to the position of managing director of the Americas, based in Las Vegas, subject to the receipt of all necessary regulatory approvals.
Pierce brings more than 20 years of executive leadership in the gaming industry to Aristocrat, where he will be responsible for the end-to-end delivery of the company’s Americas Class III business.
He most recently was chief executive officer of BHP Consulting Group, LLC, a private sales, marketing and leadership development consulting company based in Wilmington, Delaware. Previously, he was with Scientific Games Corporation in various senior roles, including chief revenue officer for the gaming division, senior vice president of marketing and president of Scientific Games Racing.
Pierce also led the commercial integration of the WMS acquisition for Scientific Games and was responsible for games sales, gaming operations and gaming systems on a worldwide basis.
“I am thrilled to welcome Brooks to the Aristocrat leadership team,” said Aristocrat Chief Commercial Officer Maureen Sweeny. “His unique skill set and insights will be valuable to our Americas and global strategy of delivering a broad portfolio of great -performing games and cabinets as well as exceptional service to our customers.”
Pierce said, “This is an incredibly exciting era at Aristocrat, and I am privileged to be joining the company at such a time.”
