Bally Plans Major ICE Display

Bally Technologies’ first trade show since acquiring SHFL entertainment will provide a single view of equipment for customers in all channels at ICE Totally Gaming.

Slot, table and system manufacturer Bally Technologies revealed its lineup for this week’s ICE Totally Gaming show, noting that its stand No. N7-140 will show “how Bally connects the entire gaming world through cross-platform solutions that give casinos a single view of their player in the casino, on the go, and at home.”

“This is our first show since acquiring SHFL entertainment in November and we will showcase a tremendous amount of new content, including table-game products,” said Bally Technologies President and CEO Ramesh Srinivasan. “In the past four years Bally has earned more than 80 awards for innovation. We believe our new brands, platforms, and ability to provide a single view of the player will continue that trend.”

At ICE, Bally will present dozens of unique game titles, including world-class licensed branded games Titanic, The Magic of David Copperfield, Grease Pink Ladies and ZZ Top Live from Texas, along with an array of cutting-edge systems technologies and industry-leading table products.

“Bally is committed to serving the needs of the European market and operators will see that dedication in our booths at ICE this year,” said Marco Herrera, vice president of Europe, Middle East, and North Africa. “From electronic gaming machines (EGMs) and proprietary table games to casino systems and online gaming, we are offering the most complete and dynamic range of products available in the gaming industry.”

James Cameron’s Titanic is a new licensed slot based on one of the highest-grossing films in history. Featuring scenes from the film and music from the blockbuster phenomenon, Titanic integrates many of Bally’s proven play mechanics, two base-game mystery features, and three progressive jackpots including two minor mystery jackpots and one large top award.

The Magic of David Copperfield ?features the world’s greatest illusionist, featuring mystery bonuses and a progressive jackpot award. Bonuses are unleashed through the “Death Saw,” which awards credits, the progressive jackpot, Flying Free Games, or Levitation Free Games showing incredible video of illusions from Copperfield’s performances.

Other licensed titles include Grease Pink Ladies, the second game based on the 1978 musical film Grease;  ?and ZZ Top Live from Texas, featuring footage of a concert by the legendary blues-rock band’s performance in the band’s home state.

For-sale content to be displayed includes new multi-game suites, new cabinets, and new game mechanics.

Taking center stage at the show are two new additions to Bally’s Pro Series cabinet group—the Alpha 2 Pro Series Wave, with the industry’s first concave LCD monitor at more than 100 centimeters; and Take ‘n Play, a new product that enables players to take their game “on the go” for the first time by playing a physical slot machine on the convenience of a tablet. Take ‘n Play is the industry’s first technology that allows the same slot machine game to be played in more than one location by streaming the game content directly from the slot machine to a tablet.

Thanks to the SHFL acquisition, Bally will display a complete lineup of proprietary table games and utility products at ICE for the first time. Games including Double Draw Poker and One for the Money will make their ICE debut, along with Bally’s first-ever roulette side bet, Back 2 Back, which lets players win up to 1,000 to 1 on a single spin.

Additionally, i-Table games will be on display. i-Table is an automated betting and wager-resolution process that increases game security, accuracy and speed, resulting in more rounds per hour while eliminating errors, a key advantage on specialty table games that have complex paytables with high odds and complicated payouts. The products on display include i-Table Roulette.

From the Utilities segment, popular products like the ChipStar roulette chip sorter; the i-Score double-sided display at over 60 centimeters; the MD3 blackjack and baccarat card shuffler; and the DeckMate 2 poker room card shuffler with Shuffle Flex will be showcased. Shuffle Flex technology provides casino operators with greater flexibility on underutilized tables by introducing a groundbreaking “pay-by-the-shuffle” concept.

At ICE, Bally will showcase a variety of its advanced systems solutions that not only increase revenue, operating efficiencies, and drive floor-wide excitement, but also connect players to rewards and promotions through multiple channels—land based, mobile, and online.

Adding excitement and activity to Bally’s Systems exhibit will be the award-winning Elite Bonusing Suite (EBS), including Virtual Racing, Virtual Racing NASCAR and DM Tournaments, which have powered five world record-setting events. At the show, Bally will unveil a new addition to its EBS portfolio, Bonus Tournaments. This DM Tournaments feature enables casinos to run floor-wide tournaments in which both the base game and the tournament game can be played at the same time.

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