Marketing Results, Inc. announced new productivity enhancements in the latest release of the company’s proprietary Advanced Intelligence Marketing (AIM) casino software. The newly upgraded AIM system offers increased speed and flexibility, advanced analytics and a simple user experience.
“AIM is the most robust casino database management system available, developed by casino marketers for casino marketers,” said Craig Border, vice president of database marketing at Marketing Results. “There is simply no better solution for turning casino data into actionable marketing strategies to build loyalty and increase revenue.”
Built on Marketing Results’ 27 years of casino marketing experience, AIM is a sophisticated suite of business intelligence developed specifically for the gaming industry. Featuring critical reports and custom reporting capabilities, it is designed to enable casinos to monitor performance and adapt their marketing strategies quickly and accurately. AIM seamlessly integrates data from all major player tracking systems.
AIM allows casinos to integrate marketing strategy throughout all communications to the players. The software includes a unique campaign querying tool that provides the flexibility to customize direct marketing campaigns, adaptable for any market conditions. The streamlined email deployment system interface allows marketers to quickly communicate to their players and help build relationships. The AIM player development feature collects player information and manages both individual host assignments and team efforts.
“These enhancements are a good example of how Marketing Results is once again responding to the evolving gaming industry and customer feedback,” Border said. “The upgrades reflect our continued commitment to provide our clients with the best business intelligence solution in the casino industry.”
