Confirmed last week, Bode is replacing Dominik Raasch in the role. Raasch was appointed to the Merkur.com management board earlier this year and held the position in a dual capacity.
Bode assumes full responsibility for sales and all sales-related divisions within Merkur. This represents an internal appointment, with Bode having worked for the company for more than 30 years.
Bode joined Merkur in 1995 and took on the role of head of sales controlling eight years later, before becoming advisor to sales management and advisor to the management board member, Merkur Sales.
In 2009, Bode was granted power of attorney and took responsibility for sales administration at Merkur. Then, in 2017, she joined management at Merkur Freizeit Leasing as managing director of finance.
Her most recent role has been overseeing the new Business Transformation division, serving in this position since 2024.
Bode An ‘Outstanding’ Candidate for Sales Role
Dominik Raasch, management board member at Merkur Sales, described Bode as the “ideal” candidate to oversee sales at Merkur.
“Heike combines outstanding professional expertise with proven leadership skills, making her the ideal candidate to lead our sales operations,” Raasch said. “With her many years of service within the company, she brings a wealth of in-depth industry knowledge and valuable experience to the role.
“I am confident she will lead Merkur’s sales division toward an even more successful future. I look forward to our continued collaboration.”
Bode added: “I am deeply grateful for the continued trust placed in me through this new appointment. I look forward to helping shape the future of Merkur and to making a lasting contribution to its success.
“Together with my dedicated team, our focus will be on further strengthening our market presence both nationally and internationally, and on positioning the Merkur brand in new markets around the globe.”
