Rymax to Show Updated Portfolio at NIGA

Rymax Marketing Services will display an updated portfolio of product offerings at this week’s Indian Gaming Tradeshow & Convention in Las Vegas.

Rymax Marketing Services, Inc., the leading provider of player loyalty solutions, will be exhibiting at Booth 828 at the National Indian Gaming Association’s Indian Gaming Tradeshow this week at the Las Vegas Convention Center.

The company has announced 10 new brand partnerships, further solidifying Rymax’s position as the top source for merchandise rewards, the company said in a release.

Among these new partnerships are five trending fashion and accessories brands that perfectly target the millennial player. They answer millennials’ demands for rewards that have a high perceived value, strong brand recognition and carry meaning. These brands are:

• Lifeguard, offering accessories from popular brands Kate Spade, Lily Pulitzer and Vera Bradley;

• Bando accessories, a lifestyle brand that is packed with style; and,

• Frye leather goods and accessories, stylish and practical premium leather goods, whose brand legacy is about helping those in need.

Rymax maintains more than 15,000 desirable reward options for players at every level and of every generation. The company offers the most in-demand and motivational rewards in the categories of fashion/accessories, jewelry & watches, electronics, sports & fitness, kitchen & tabletop, children’s, home & office, travel and outdoor goods.

In addition to these sought-after brands, Rymax also announced new partnerships with SLIP (maker of silk pillowcases), PMD (a premier beauty company offering smart beauty tools and skincare products), Guidecraft (a leading brand in children’s toys), Midland Radio, and Kodak.