Convergence marketing leader Traffic Generation (TraffGen) announced two new technology contracts. The firm has signed a new two-year deal with NYX Gaming Group to provide a range of technology and services for social casino gaming, and is partnering with software company kCura to deliver a new promotional slot management and marketing product for the International Legal Technology Association Conference in Las Vegas.
As part of the NYX deal, Traffic Generation will supply the latest version of its Hub marketing platform to enhance revenue and marketing management in the social casino space.
“TraffGen’s suite of marketing and player management products are unique, and we are excited to deploy them into our social casino business,” said Blair Albanese, senior account manager for NYX Gaming.
Traffic Generation recently released its latest social casino optimization toolkits, and this will be a key part of the product used by NYX. Additionally, CRM, VIP and campaign management, and social insight modules will be deployed to provide a holistic view of the player across platforms.
“NYX is a rapidly growing market leader in digital gaming, and as such, we are very proud to have been selected to deploy our products and services into their business,” said Andy Caras-Altas, CEO of TraffGen. “It is a great validation of the innovation we bring to marketing technology across all gaming verticals.”
The kCura partnership combines a promotional machine with a powerful convergence marketing module specifically designed for use in large promotional events. It offers kCura’s patrons a Las Vegas-themed interactive game experience and provides kCura with a suite of marketing tools to maximize footfall to its show booth. Two interactive 30-inch screen will offer branded messaging and interactive prizes to patrons and attendees.
These are powered by Traffic Generation’s reflex marketing engine, the Hub.
“This deal is our first move out of our traditional gaming vertical, and demonstrates the power and innovation in our convergence marketing platform,” said Caras-Atlas. “We are thrilled kCura has selected the Hub for its events marketing and we look forward to helping them deliver an exceptional experience to their clients.”
