Not every gift that casinos give to their whales is appreciated. Las Vegas expert Ira David Sternberg recounts gift-giving faux pas and how to make it right.
What Holds A Candle To This Celebration?
Celebrate Hanukkah in Vegas? Columnist Ira David Sternberg has some ideas how the city and its casinos can attract and honor the Jewish faith.
Out With The Old, In With The Questionable?
Las Vegas is changing, sometimes for the better, sometimes not. But it will always be Las Vegas and there will always be something for everyone, according to Ira David...
The Masks Are Back For Las Vegas
Why don’t more casinos us Halloween as an attraction each year? It is tailor-made for a casino event, allowing the guests to experience the true “what happens here stays...
Courtesy Of Las Vegas
It’s National Courtesy Month in September and although few ever connect Las Vegas with courtesy, our intrepid columnist Ira David Sternberg takes his shot!
If It Works For Caesars…Personal Branding For The Rest Of Las Vegas?
Give unto Caesar…. Yes, Caesars was a person. Why aren’t there more casino themed about an individual person. Ira David Sternberg has some suggestions.
Was There Any Drought This Could Happen?
It’s First Friday and time again for the always entertaining column by Ira David. This month, he talks about the serious drought under way in the Southwest and how...
Something Brewing In Las Vegas
It’s American Craft Beer Week in May… Oh, the possibilities to market Las Vegas brew pubs and casinos. Just imagine the fizz!
April In Vegas
Sing into spring? If Paris, New York, San Francisco and Kansas City can have songs that inspire, why not Las Vegas? Ira David Sternberg has a few suggestions.
Vegas Goes Mad In March?
The NCAA March Madness will hit Las Vegas this month. But what would happen if Vegas really went mad? Columnist Ira David Sternberg has some suggestions.
Vegas Of The Month Club
How can we increase visitation to Las Vegas? How about special packages each month that encapsulate everything that is cool about Vegas. Columnist Ira David Sternberg explains how it...
Vegas Resolutions For The New Year
The Las Vegas rebound is under way but what could make it accelerate. Vegas expert Ira Sternberg has some ideas that he offers as New Year’s Resolutions.
X(Mas) Marks The Spot
New Year’s Eve is the event of the year for Las Vegas. But why do we not give Christmas the same respect? Ira David Sternberg has some ideas.
Normalizing Vegas
We all know what happens in Vegas, stays in Vegas, but what if what happened in Vegas was what happens everywhere? Columnist Ira David Sternberg has some thoughts.
Woke-Ing Las Vegas
Losing is never fun, so maybe Las Vegas casino operators should apologize for beating the pants off most of their players. Would a “woke” Las Vegas be more friendly...
New Times, New Slogan
“What Happens Here, Stays Here” was a great slogan for Las Vegas, but why don’t we consider a different one now that the world has changed, suggests Ira David...
Gifting Las Vegas
It’s always a good idea to give gifts to your casino players, but how do you recognize them when they’re returning from the great pandemic? Ira David Sternberg has...
Segmenting Las Vegas
Las Vegas has many markets from high rollers to low-rolling locals. But where should casino executives concentrate to jump start the recovery from Covid? Turns out, every segment has...
Finding Las Vegas?
Is Las Vegas disrespecting its history by forgetting it ever happened? Ira David Sternberg explains how we can look to the future while honoring the past.
Losing Las Vegas?
There are many things in Las Vegas that are gone but not forgotten. Those things were often signature elements of the Las Vegas experience. Veteran observer Ira David Sternberg...